About

We build brands people smile at.

Sefer Gıda is an Istanbul-based food company that owns, develops and exports confectionery brands for international markets.

We started Sefer Gıda with a simple idea: snacks should be fun to buy, fun to eat and easy to sell. That idea became Choco Joy — and soon Jelly’s Joy.

We look after every brand from product development and packaging design to quality control and export logistics, so our partners receive products they can trust, order after order.

Today we work with importers, distributors and retailers across the Middle East, Africa, Europe and Central Asia, and we’re always looking for new partners.

What partners can count on

Consistent quality

ISO-certified quality management and the same product in every shipment.

Reliable supply

Planned loading and on-time shipping, so your shelves stay full.

Long-term partnership

Fast answers and fair terms — we grow when our partners grow.

Our vision

To become a leading global confectionery brand owner, known for quality, creativity and partners who grow with us.